Today marks the official launch of the all new SprinkleBit. First of all, I’d like to thank all our early users who helped us iron out all the bugs in the early beta and who gave us so many truly great ideas for a social investing platform. We’ve been working tirelessly for months to implement your feedback and today we’re unleashing it to the world. This doesn’t mean we’re done, though. Not by a long shot.

We won’t be satisfied until we have a truly revolutionary platform that changes how people manage their investments and build wealth for themselves.

Our timeline over the next few months is ambitious. In October, following our subsidiary’s FINRA approval, we will offer a truly innovative online trading experience. We’ve listened closely to active investors’ complaints about their current online brokerages (60% of which claim they’re anxious to switch brokerages – we cordially invite them to find a home at SprinkleBit!) and improved upon existing brokerage interfaces while at the same time adding our own unique look, feel, and features that we think novice and experienced traders alike will love.

A lot of the features we added (and plan to add over the next couple months) just made sense. We are a team of investors of all stripes. Many days (and nights) were spent asking ourselves: what would the perfect online investing platform look like? What features are the most useful to power users? To beginners? What is necessary for me to make the most informed investment decision? What is of most concern to people who don’t consider themselves investors, but are concerned about securing their financial future, and how can we satisfy these concerns with our platform?

We were (and still are) driven by this desire to ask questions, discover problems, and then solve those problems. I suppose now is appropriate a time as any to praise our highly-talented development team. I can’t stress enough how important they are to SprinkleBit. Literally every idea we threw at them they turned around and made happen. We said: “What about this? Can we do that? It would be amazing if SprinkleBit could do this! This has never been done – let’s do this.” and they never balked. As you look around SprinkleBit, we’re sure you’ll be amazed by their work. My hat is off to them.

And, of course, I’d like to thank the investors who help keep the rocket ship fueled. It’s not only their funding but their overall belief in the success of our idea that keeps us going.  Cheers.

I won’t keep you much longer, but I think it’s important to note that SprinkleBit is designed as a platform, meaning it’s ultimately your stage to take your investing to the next level. We’re open to feedback and want to incorporate features that will improve your experience. We’ve included multiple areas on SprinkleBit where you can chime in. We hope you take a few seconds to do so.

Moreover, SprinkleBit is also a community and designed to be as organic as possible. Your participation, along with everyone else’s, is necessary for the platform to thrive. If all you want to do is invest and nothing else, be our guest. You’re free to do so. But taking a few moments to tell the community why you made a particular trade, for instance, goes a long way in improving the site for everyone. The big players in the financial services industry are stagnate and less agile. We’re not. It’s about time the financial services industry took a step out of the mahogany-appointed boys club and entered the digital age. We’re in desperate need of a disruption – and SprinkleBit is here to start it. For far too long Wall St. has had an advantage over Main St.. We want to change that by providing a space where everyday people can take the market back, secure their future, and realize the financial freedom they’ve always dreamt of. The system is corrupt and broken, but together we can reinvent a better one. The technological infrastructure exists, we just need to put it to use to create positive change. We hope SprinkleBit can be part of that change.

SprinkleBit is the future of financial services. One platform to conduct any type of financial transaction. Online trading, crowdfunding, private placements, and more. Seamless. Integrated. Our timeline over the next few months is fast and furious and we’re honored that you’ve chosen to be part of the ride. If you haven’t created your profile on SprinkleBit, I invite you to do so here. Welcome aboard.

Alexander Wallin, on behalf of the rest of the SprinkleBit team.
Founder and CEO