Here are the Top 5 tweets from Engage 2013
My new answer to the question of ROI of Social media is that you will exist in 10 years. #Engage2013
— Andy Amendola (@AndyAmendola) November 21, 2013
In fact, SocialBakers CEO Jan Rezab (@janrezab) predicted that at least one major company would go bankrupt because of its inability to use social media marketing. Yes, it has become that important for a company to engage its customer base effectively on social media.
If you don't know who you are or your brand values, it is difficult to generate interesting content. #Engage2013 @jmoritz
— Morin Rufai (@Dreamer_Morin) November 21, 2013
Pretty self explanatory, but I do believe that a brand expresses its true personality on social media and how it interacts with its users and that following a brand on social media gives the customer insights on the company that are useful and adds sort of a personal connection with the brand as well. For example, when I follow BMW on Instagram, I expect no reward except photos of great looking cars to look at and BMW doesn't expect me to pay for this service, we are both engaging in this activity for the love of the brand and the product. Granted, it works in BMW's favor as I am more likely to buy a BMW, hence their interest in providing this service. But it also creates a sense of being a customer as well as a fan of their product, two different things in my opinion.
Better to have 6,000 meaningful conversations than 6,000,000 fans who do nothing with you @jmoritz #Engage2013
— J. Matthew Cahill (@jmc_nyc) November 21, 2013
In the social media scheme of things, it's easy to get caught up in pure numbers. However, social media is all about engagement. We could have 35 million followers on the SprinkleBit page, but if no one cares about our content and it doesn't inspire love for the product that we offer as well as conversations and interactions on the page, what's the point? Thankfully, we have some of the best followers, and subsequently the best users around. Seeing the amount of interaction on the activity feed is a nice reminder that our community at SprinkleBit is one of the best.
Hashtags can be used by brands strategically to enter other conversations and aid in conversations #Engage2013
— Alexandra Buckalew (@Abuckalew) November 21, 2013
This post itself is a great example of what Alexandra is talking about. Being able to use hashtags to find out what's going on in the world is a seemingly insignificant yet hugely powerful tool.
"The most dangerous person to have on a campaign is not someone who knows nothing, it's a guy who thinks he knows everything" #Engage2013
— SprinkleBit (@SprinkleBit) November 21, 2013
This was my personal favorite quote of the conference from Matt Cahill (@jmc_nyc) and serves to illustrate the fact that social media marketing is a changing the marketing industry and how brands connect to their customer base and portray themselves to the world. The blogger and social media manager is slowly but surely becoming just as essential to the marketing and PR team as the spokesperson is.
There you have it, I hope you enjoyed these tweets. if you wish to re-watch some of the videos from the conference they are available on YouTube. Here's Jan Rezab's opening presentation.
Be sure to join our community here.
