“The future is private”, said Mark Zuckerberg at Facebook’s annual F8 conference, while announcing a huge redesign of the social network, which will affect almost every single aspect of the platform. Zuckerberg also presented new features codenamed ‘FB5’.
The main focus going forward will be on Groups. A step towards more of a community based platform, rather than a public one. The communities will be easier to find, and easier to participate in. Thanks to a personalized feed users will be able to view communities in a single place, rather than parsing them out from the rest of News Feed. The News Feed will also be redesigned so that you can more easily share content directly to your Groups. Public posts have declined for a while now, while participation in Groups still show a lot of promise. For advertisers, it most likely means that they likely have to resort to groups if they want to find organic growth.
Facebook’s Marketplace is also receiving some improvements – in the US you’ll be able to ship products across the country rather than just locally, and users will be able to pay for stuff safely and securely through the Facebook app. This should make shopping on the Facebook platform more secure for both sellers and buyers.
Facebook Dating will be launched in more countries, along with a new feature called Secret Crush. The idea is that you can opt in to Secret Crush, and name up to nine of your friends (or members from the Group you are in) who you have interest in. If any of those friends opt in to the program and name you as one of their secret crushes, then you’ll be matched; if the secret crush isn’t mutual, no one will know the names you entered.
Facebook Dating is already available in Canada, Argentina, Mexico, Colombia, and Thailand. During this year it will be expanded to 14 more: Brazil, Bolivia, Chile, Ecuador, Guyana, Paraguay, Peru, Uruguay, Laos, Malaysia, Philippines, Singapore, Vietnam and Suriname. By the end of 2019 most likely it will be also available for the users from the U.S.
According to Zuckerberg, new version of Facebook will be more convenient, more secure, and safer. It will be coming in the next few months, with some updates showing up right away.