Netflix $NFLX search trend Q2 2016

Netflix is reporting after the close today and here are som interesting search statistic pulled from Google.

There is a clear growth trend but is it enough to offset the negatives with higher content spending and higher competition in the US from HBO and Amazon?

Here is an over all graph of the worldwide search for the last two years:

There is an annual growth over 10% in Google’s search score. This can actually mean an higher growth as this is calculated in the following way [Math Alert]:

search score = (# of queries for keyword) / (total Google search queries)

So if the over all searches are growing with 10% then the “# of queries for keyword” has to grow with 11% to show the 10% increase 🙂

So let’s dive in to the top regional interest:

Flag	Country	Search Score	Growth
	Argentina	48	14.%
	Australia	40	8%
	Austria	16	7%
	Belgium	21	11%
	Brazil	61	15%
	Canada	100	0.1%
	Chile	50	9%
	Colombia	21	17%
	Costa Rica	50	6%
	Denmark	85	0.1%
	Dominican Republic	34	6%
	Ecuador	24	14.%
	Finland	65	2%
	France	14	8%
	Germany	13	8%
	India	2	0%
	Ireland	80	5%
	Italy	7	17%
	Japan	2	100%
	Mexico	73	7%
	Netherlands	47	4%
	New Zealand	37	16%
	Norway	76	1%
	Peru	22	16%
	Philippines	5	0%
	Poland	2	0%
	Portugal	9	13%
	Puerto Rico	60	2%
	Singapore	10	11%
	South Africa	8	14.%
	Spain	7	17%
	Sweden	52	2%
	Switzerland	14	8%
	United Kingdom	55	2%
	United States	78	3%
	Uruguay	42	14.%
	Venezuela	5	0%