Alex's Corner, Analysis, Technology,

Netflix $NFLX search trend Q2 2016

Netflix is reporting after the close today and here are som interesting search statistic pulled from Google.

There is a clear growth trend but is it enough to offset the negatives with higher content spending and higher competition in the US from HBO and Amazon?

Here is an over all graph of the worldwide search for the last two years:

There is an annual growth over 10% in Google’s search score. This can actually mean an higher growth as this is calculated in the following way [Math Alert]:

search score = (# of queries for keyword) / (total Google search queries)

So if the over all searches are growing with 10% then the “# of queries for keyword” has to grow with 11% to show the 10% increase 🙂

So let’s dive in to the top regional interest:

Flag Country Search Score Growth
Argentina 48 14.%
Australia 40 8%
Austria 16 7%
Belgium 21 11%
Brazil 61 15%
Canada 100 0.1%
Chile 50 9%
Colombia 21 17%
Costa Rica 50 6%
Denmark 85 0.1%
Dominican Republic 34 6%
Ecuador 24 14.%
Finland 65 2%
France 14 8%
Germany 13 8%
India 2 0%
Ireland 80 5%
Italy 7 17%
Japan 2 100%
Mexico 73 7%
Netherlands 47 4%
New Zealand 37 16%
Norway 76 1%
Peru 22 16%
Philippines 5 0%
Poland 2 0%
Portugal 9 13%
Puerto Rico 60 2%
Singapore 10 11%
South Africa 8 14.%
Spain 7 17%
Sweden 52 2%
Switzerland 14 8%
United Kingdom 55 2%
United States 78 3%
Uruguay 42 14.%
Venezuela 5 0%

 

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