JP Morgan Chase made a big blunder when they tried to have a Q&A session on twitter with the rollout of a new hashtag – #AskJPM. They never checked the twitter sentiment for their company brand. Thousands of disappointed people still aggravated by JPM’s behavior took their chance to take a stab at them. Remembering their behavior during the financial crisis and, the more recent, LIBOR rigging scandal leading to among the highest penalties in banking history.
It’s a #TwitterTakeover: We’ll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q
— J.P. Morgan (@jpmorgan) November 6, 2013
Expecting an interesting conversation about career advice and finance related questions, Vice Chairman Jimmy Lee took the rains of the JMP Twitter account with a slight different outcome. Hailing in with complaints and hilarious rants, the Q&A session became a PR fiasco for JP Morgan Chase.
Top Ten #AskJPM Tweets
Did you always want to be part of a vast, corrupt criminal enterprise or did you “break bad”? #AskJPM
— Kevin Murphy (@kcm74) November 13, 2013
What’s the best way to get blood stains out of a clown suit? #AskJPM
— Eddy Elfenbein (@EddyElfenbein) November 13, 2013
#AskJPM Is it true that, while you don’t always spit on poor people, when you do, you have perfect aim?
— Charlotte (@LoftusCharlotte) November 13, 2013
I don’t always trade on insider info, but when I do, I #AskJPM
— Alexander Wallin (@wallinex) November 15, 2013
Quick! You’re in a room with no key, a chair, two paper clips, and a lightbulb. How do you defraud investors? | #AskJPM @jpmorgan #Anonymous
— V (@TheAnon0ne) November 14, 2013
How many Dimons does it take to screw in a light bulb? 3. One to finance it, One to foreclose on it , and one to point and laugh. #askJPM
— Scott Miller (@toastscott) November 14, 2013
Is it the ability to throw anyone out of their home that drives you, or just the satisfaction that you know you COULD do it? #AskJPM
— David Dayen (@ddayen) November 13, 2013
The reason why #AskJPM could never have worked on @Twitter to begin with pic.twitter.com/XYhXx9avvi
— Pedro da Costa (@pdacosta) November 15, 2013
IS IT A FAIR ASSUMPTION THAT YO SOCIAL MEDIA TEAM DID NOT PROPERLY PROTECT YA NECK? #AskJPM #WuWednesday
— Wu-Tang Financial (@Wu_Tang_Finance) November 13, 2013
.@JPMorgan don’t sweat those #AskJPM trolls! They are just jealous because they have to pay taxes & can’t afford to bribe politicians!
— The Corporate King (@Corporate_King) November 15, 2013
In the end, I don’t think this will hurt JP Morgan Chase as they already have their hands in everyones pockets, but hopefully we can all wake up and do our own homework.
-Maybe, invest in our local companies instead of forcing them to turn to the same banks that we all love to complain and rant about.
-Maybe, invest some of your own money instead of giving it away to the banks to gamble with.
-Maybe, we can start right here with a new system where we help the local community and our own finances.
